Tastes as Good as it Feels
Olipop
Problem from Brief: It’s like you’re cheating because it tastes like soda.
Insight:People want to drink soda, but they don’t want to feel yucky after.
Big Idea: Enjoy soda without feeling like shit.
Art Direction: Kari Marvel
Copywriter: Hank Ihle
Snapchat: The Can-Fessional
A snapchat filter that recognizes soda cans, providing warnings about traditional soda. Through the lens, Olipop cans become fuzzy animals while traditional soda cans become spikey and populate a warning about their health risks.
Non-Traditional: The Feel-Good Wrap
A limited edition Olipop Koozie that has a fuzzy texture on the outside.
