Case Study Video:

To prove that nothing can come between a gamer and their game anymore, Xbox took over unexpected public spaces with guerrilla-style graffiti, turning subway seats, park benches, and even bathroom stalls into testimonials from gamers playing anywhere. Each execution showed how Xbox Game Pass lets players win wherever life takes them, whether that’s slaying the Ender Dragon on a bus ride or securing a Warzone victory before a movie starts.

We turned waiting time into gaming time. By partnering with Uber and Uber Eats, Xbox Game Pass encouraged users to jump into quick gaming sessions while waiting for a ride or food delivery. Dynamic in-app prompts challenged players to complete time-based gaming feats, proving that with Xbox, even a 5-minute wait is enough time to win.